Atlas Honda Motorcycle company †BRM report Essay Example for Free

Atlas Honda Motorcycle company – BRM report Essay Atlas Auto Limited manufactures and markets Honda Motorcycle under a technical assistance agreement with Honda Motorcycle Company LTD. of Japan. An epoch-making event in the history of the company cementing of Atlas Honda relation with Honda Motorcycle Company LTD. Of Japan becoming as equity-holder in Atlas in 1988. Due to the suitability wide range and high quality of the product, Honda motorcycles are by for the best selling motorcycle in the country. Turnover has risen from Rs. 2. 5 million in 1965 to Rs. 830 million in1987. Pakistan’s motorcycle market size is still relatively quite small Nevertheless. Atlas has undertaken to develop local manufacturing capabilities to the highest-level economically feasible while a major role in localization has been assigned to vendor industries. Atlas has invested Rs. 197 million in fixed assets between 1983 and1987 to develop the country largest in house manufacturing capacity in the industry. By end of 1988 local component will go upto 70% of Atlas product. Atlas management is strivings to modernize company operation by adapting applicable aspects of research and theory and more especially Honda’s philosophy and practices to the realities of  Pakistani Conditions Company management structure and processes are being transferred to meet challenges of growth and change. Effort are being made to develop genuine participation of all levels of personnel in decision making; substantial and effective delegation has been established at all level various participation programmes, such as â€Å"Alaymayar† quality circles movement launched in 1985 are supported to encourage constructive self expression and team work. The company training and development programmes encourage each member to develop himself to his full potential. To support the production facilities the company has established a RD wing and tool making facilities which are set to grow rapidly in size and function. Atlas is playing a pioneering role in creating conditions for easy and confident use of motorcycle all over the country. A vast network of motorcycle, service and share parts dealers has been established to provide dependable service to every motorcycle user. To back up this system, Atlas has set up a permanent motorcycle technical training center in Lahore which provide several courses of varying duration and complexity for motorcycle mechanics user each year. Mobile training facilities take the latest know how on technology and maintenance of motorcycles to major rural centers around the country. ORGANIZATION HISTORY The established year of Atlas Autos Limited in 1963. In 1964 Atlas entered into technical assistance agreement with Honda Motorcycle Company of Japan for manufacturing and assembly of Honda Motorcycle in Pakistan. It is the only Public Limited Company in the industry of Pakistan. Atlas Autos Limited operate two plants one at Panjdarys Sheikhpura Road Lahore. Both Plants are franchises and have relationship of technical collaboration. MANAGEMENT OF ATLAS AUTOS. In 1964 Atlas autos started business as assembler of Honda Motorcycle, than they came into the business of import Honda spare parts. The organization set up of Atlas is as follows:- A Board of Director consists of 7 members, elect a chairman, chairman has all managerial authority. Chairman is selected out of directors and It is the responsibility of chairman to conduct the business on a satisfactory line and maximize the profit. After the chairman then comes C. E. O (Chief executive officer). Then for assistance of chairman and C. E. O personal manager, accounts manager, production manager and marketing manager are selected. Seven managers are working under C. E. O each manager is responsible for respective function. There are two sales managers one for North Zone and one for south Zone. In the every zone two provinces. In the North Zone come Punjab, NWFP and Azad Kashmir. In south zone Sindh and Baluchistan. In north zone there are three regions. 1- Lahore 2- Multan 3- Rawalpindi The head of every region is regional manager. RESEARCH OBJECTIVES The main purpose of my research is:- v To Visualize and identify these factors that contribute to the demand of Honda Motorcycle in Multan city (Punjab, Pakistan). v To recommend suggestion to increase the demand of Honda Motorcycle and getting much marketing share. RESEARCH DESIGN Research design is the arrangement to condition for collection and analysis of data in a manner that aims to combine the relevance to research purpose with economy in procedure. Measurement For the measurement of attitude of people, We used open-ended questions as well as fixed alternative questions in our questionnaire. Sampling The basic idea in sampling is that the analysis of some of the element in the population provide useful information’s about entire population. An element is the subject on which the  measurement is being taken. It can be called as the unit of study. Population is the total collection of element about which we wish to make increase. For the selection of sample, we used the stratified sampling. We divide the Mutlan city into 4 regions which are given as under: 1. Gulgasht 2. Hussain Agahi 3. Shah Rukan Alam 4. Cantt After dividing the Multan city into different region. The we used random sampling and select 25 respondents from evry region. Our target respondents are the customers and dealers of Honda Motor Cycle. Sample Size Dealers and customers of Honda Motor Cycle are easily available, so it is easy to select a big  sample size. For the purpose of our research We selected a sample of 100 customers and 3 dealers of Honda Motor Cycle, because of the time constraint that’s why we selected these customers and dealers. Data Collection Method The report is based on primary data. Information are directly taken form the customers and dealers of Honda Motor Cycle for the particular purpose. For that purpose we developed two questionnaire ( for customers and dealers ). We have conducted personal survey method. The main qualities of this survey method are as fellows: 1. The most important features of this method is that it leads towards high participation. Moreover, in personally interview the interview can carry with additional information’s. 2. The props and visual aids can also enhance the vision of knowledge of interviewer. The interviewer has more control over the personal interview than other interrogation types. 3. The greatest value of this method is the depth and detail of information that can be secured. It for exceeds in volume and quality, the information we can usually secure from telephone and mail survey. 4. The interview can do more things to improve the quality of the information received than with other methods. Respondent motivation is heavily in the hand of the interviewer. Studies of reaction to a number of surveys indicate that respondents can be motivated to participate in personal interviews. Medium of Communication All the users of Honda Motor Cycle are not educated. So we adopt different style. For educated persons we use the same questionnaire. But for uneducated persons we translate the questionnaire for them. Questionnaire For Consumers Q. 1: What is your Occupation? REPONSES % AGE Student 15 15% Govt. Employee 40 40% Business man 20 20% Others 25 25% Total 100 100% Conclusion: In our respondents 15 persons are students, 40 are Govt. Employee, 20 business man and 25 are related to other occupation. From this result we can say the users of Honda Motorcycle are Govt. Employee and Other occupation. Q. 2: What is your Income Group? REPONSES % AGE 5000-10000 30 30% 11000-15000 40 40% 16000-20000 20 20% 21000-25000 8 8% 26000-above 2 2% Total 100 100% Conclusion: The respondents whose income is 5000 to 10000 are 30, 11000 to 15000 are 40, from 16000 to 20000 are 20, from 21000 to 25000 are 8 and finally 26000 and above are only 2. So we can say that the user of Honda Motorcycle is middle family people so it is bike of economical people. Q. 3: What is your preference? RESPONSES % AGE Yamaha 0 0% Honda 100 100% Suzuki 0 0% Total 100 100% Conclusion: We have interviewed just those persons who are driving Honda Motor Cycle so preference for this sample comes to 100%. Q. 4: You yourself purchased it? RESPONSES % AGE Yes 92 No 8 Total 100 Conclusion: Out of a sample of 100 respondent 92 were of the view that they personally purchased the bike and 8 said that is give to them by their company. So it means that 92% people have purchased the bike personally which 8% people got it from their company. Q. 5: When did you purchase Honda Motorcycle? RESPONSES % AGE Before 1984 0 0% 1985-1990 10 10% 1991-1995 20 20% 1996-2000 25 25% After 2000 45 45% Total 100 100% Conclusion: When we asked this question to respondent, out of 100, 10 were those who purchased during 1985-1990, 20 were those who purchased during 1991-1995, 25 were those who purchased during 1996-2000 and finally 45 were those who purchased after 2000 so we can say that the market or demand of latest model is more than others. Q. 6: Why you purchase Honda Motorcycle? Because of RESPONSES % AGE Fuel consumption 58 58% Less Noisy 0 0% Parts Availability 0 0% All of the above 42 42% Total. Conclusion: Out of 100 respondents, 58 persons said that they preferred Honda Motorcycle due to fuel consumption, and 42 persons say that they purchase Honda motorcycle because of all these qualities which mention are present in the motorcycle. So we can say mostly people purchase Honda motorcycle because of Fuel consumption. Q. 7: have you used any other brand of Motorcycle? RESPONSES %AGE Yes 45 45% No 55 55% Total 100 100% Conclusion: When we asked this question, 45 respondents said that they used other brand of motorcycle while 55 persons told us that they never used any other brand of Motorcycle. Q. 8: If yes then what is the reason of change? RESPONSES %AGE Fuel consumption 40 88. 888% Spare part availability 0 0% Any other mention 5 11. 111% Total 45 100% Conclusion: In response to this question 40 respondent said that they have change previous motorcycle with Honda motorcycle because petrol average per liter of previous motorcycle is very low as compared to Honda motorcycle and 5 respondent said that any other mention like there machines are not easily available and etc. Q. 9: What is average coverage of your Motorcycle per liter? RESPONSES %AGE 40-50 15 15% 51-60 60 60% 61-70 25 25% 71-80 0 0%. Total 100 100% Conclusion: In the regard of this question, 15 person said that their bike cover 41-50 km per litter while 60 respondents said 51-60,and 25 respondent said 61-70. So I can say it is a main factor of Honda bike. Q. 10: Do the spare parts easily available? RESPONSES %AGE Yes 100 100% No 0 0% Total 100 100% Conclusion: When I asked this question, response to this question is 100% in favor. The respondents said they have to never face any problem because the spare parts of Honda Motorcycle are easily available. So it is also a main cause that Honda motorcycle has an edge on other Motorcycle. Q. 11: Do you think that fuel consumption affect your purchase decision? RESPONSES %AGE Yes 91 91% No 9 9% Total 100 100% Conclusion: In the response of this question all respondent said that fuel consumption affect their purchasing decision. They said we can save our money. Because expense of this motorcycle is less as compare to other motorcycle. Q. 12: If Yes then how much? RESPONSES %AGE Very much 60 65. 94% High 20 21. 98% Low 0 0% Normal 11 12. 1% Total 91 100% Conclusion: Out of 100 respondent 60 said that fuel consumption affect their decision very much while 20 said that it is high affect on their decision. While 11 said that fuel consumption has normal affect on their decision. Q. 13: Do you think the price of motorcycle affect your buying decision? RESPONSES %AGE Yes 56 56% No 44 44% Total 100 100% Conclusion: In the response of this question, 56 respondent are those said that price affect their purchasing decision while other 44 respondent told that price does not affect their purchasing decision. Q. 14: If yes than up to what extent? RESPONSES %AGE High 32 57. 15% Normal 22 39. 29% Low 2 3. 58% Total 56 100% Conclusion: Out of 56 respondents are those who said that price affect their purchasing decision, 32 persons  said price has high affect while 22 respondent said that price has normal affect and finally 2 respondent said that it has low affect on their buying decision. Q. 15: Do the mechanics easily available for the repair of Motorcycle? RESPONSES %AGE Yes 100 100% No 0 0% Total 100 100% Conclusion: When we asked this question the entire respondent said that mechanics are easily available for the repair of Honda Motorcycle. So it is also a main factor that Honda Motorcycle captured the market and spread all over the country. Q. 16: What is the resale value of Honda motorcycle after four years? RESPONSES %AGE More then half price 70 70% Equal to half price 29 29% Less than half price 1 1% Total 100 100% Conclusion: Honda Motorcycle is a cash deposit bike. You can cash it at any time. When we asked about the resale value all respondent said that they preferred Honda Motorcycle because it will be sold more than half price. Some respondent said that they sold Honda motorcycle more than their original price. So it is an important factor of Honda Motorcycle. Q. 17: What is the performance of its shocks? RESPONSES %AGE Very good 25 25% Good 55 55% Normal 20 20% Bad 0 0% Very Bad 0 0%. Total 100 100% Conclusion: In response to this question, 25 respondent said V. Good, 55 said Good and 20 people said the performance of shocks is normal. So we can say that the over all performance of shocks is good. Q. 18: What is the performance of its engine? RESPONSES %AGE Very Good 25 25% Good 70 70% Normal 5 5% Bad 0 0% Very Bad 0 0% Total 100 100% Conclusion: 25 respondents said that performance of engine is V. Good 70 respondent said good while 5 person said normal. So it is a main cause due to which Honda Motorcycle captured the market. Q. 19: How is it’s electric system (cdi) ? RESPONSES %AGE Very Good 14 14% Good 40 40% Normal 45 45% Bad 0 0% Very Bad 0 0% No (cdi system) 1 1% Total 100 100% Conclusion: 14% respondent said V. Good, 40% said good and 45% respondent said Normal electric system and 1 respondent said that he has no cdi system I his motorcycle. So over all we can say that Honda electric system of Honda Motorcycle is good. Q. 20: How is the pick up of Honda Motorcycle? RESPONSES %AGE Very Good 5 5% Good 20 20% Normal 75 75% Bad 0 0% Very Bad 0 0% Total 100 100% Conclusion: 5% people said that pick up of Honda Motorcycle power sV. Good, 20% said good and 75%. respondent said its pickup is normal. From this result we conclude that Honda motorcycle is economical bike for the people. Q. 21: Is it a balanced bike? RESPONSES %AGE Yes 100 100% No 0 0% Total 100 100% Conclusion: From 100 respondent all the respondent said that it is a Balanced Bike. So we can conclude that it is balanced bike. Q. 22: Have you seen any Advertise of Honda Motorcycle on TV or any other media like Newspaper, journal etc? RESPONSES %AGE Yes 80 805 No 20 205 Total 100 100% Conclusion: Out of 100 respondents 80 says that they have seen the advertisement of Honda motorcycle and  20 says that they haven’t seen it. So we can say that most of the people have seen the advertisement of Honda Motorcycle. Q. 23: Whether the advertisement of Honda Motorcycle is Impressive? RESPONSES %AGE Yes 30 37. 5% No 50 62. 5% Total 80 100% Conclusion: In the response of this question 37. 5% respondent said that advertisement of Honda CD 70 is impressive while 62. 5% said that it is negative. So, we can conclude that advertisement is not good of Honda motorcycle. Q. 24: Do you thing the advertisement affect your purchasing decision? RESPONSES %AGE Yes 10 12. 5% No 70 87. 5% Total 80 100% Conclusion: Out of 80 respondent 10 said that advertisement affect their purchasing decision while 70 said advertisement has no affect on their buying decision. Q. 25: Do you think the market value affect your purchasing decision? RESPONSES %AGE Yes 95 95% No 5 5% Total 100 100% Conclusion: 95% respondent said that market value affect their purchasing decision while 5% said in No. Honda motorcycle is such motorcycle which we can sell it at any time. So it is a main cause Honda motor has an edge on other motorcycle. Q. 26: Are you satisfied with company after sales service? RESPONSES %AGE Yes 75 75% No 25 25% Total 100 100%. Conclusion: In the regard of this question 75 respondents said that they are satisfied with after sales service while 25 respondents said that they are not satisfied. Q. 27: Have you any suggestion about motor cycle to the company? RESPONSES %AGE Yes 30 30% No 70 70% Total 100 100% Conclusion: 30 respondents give different suggestion they said that company make it heavy, Improve the equality make it innovative reduces the prices of spare parts etc. while 70 respondents give no suggestion. Q. 28: What is your education? RESPONSES %AGE Metric 10 10% F. A. 30 30% B. A. 40 40% Masters 20 20% Uneducated 0 0% Total 100 100%. Conclusion: In our respondent 10 are Metric, 30 are F. A. 40 B. A. and 20 respondents are in masters. So we can say educated people mostly used it. Questionnaire For Dealers Q. 1: Why you preferred the dealership of Honda Motorcycle? RESPONSES %AGE Incentive to dealers 0 0% Easily dealership available 0 0% Much sale 3 100% Total 3 100% Conclusion: Out of 3 dealers, all of them preferred the dealership of Honda motorcycle because its sale is more than other motorcycle. Q. 2: How is the security requirement for its dealership? RESPONSES %AGE High 1 33. 333% Low 0 0% Normal 2 66. 667% Total 3 100% Conclusion: 1 respondent said that its security requirement is high, while 2 respondent said that security requirement is normal. Q. 3: How much the incentive given to you? RESPONSES %AGE Very much 2 66. 667% Much 0 0% Normal 0 0% Less 1 33. 333% Total 3 100% Conclusion: 2 dealers said that for it’s dealership a very much security is required and while 1 say that less security is required for it’s dealership. Q. 5: Do you advise your family members, friends to purchase it? RESPONSES %AGE Yes 3 100% No 0 0% Total 3 100% Conclusion: When we asked this question from dealers, the response is 100%. They said that which thing  they sale they must advertise for it. Q. 6: Why people purchase it? Because of RESPONSES %AGE Fuel consumption 2 66. 667% Spare parts availability 0 0% Four stroke 0 0% All of above 1 33. 333% Total 3 100% Conclusion: In response to this question, 2 dealers said that people purchase it due to fuel consumption, and 1 dealer said that people preferred it because all these qualities are in this motorcycle. It is a four stroke, spare parts easily available and also fuel consumption is less as compare to other motorcycle. Q. 7: Do you check the bike before its sale? RESPONSES %AGE Yes 3 100% No 0 0% Total 3 100% Conclusion: In response to this question all dealers said that they check the bike before its sale. Q. 8: How much are your monthly Sale? RESPONSES %AGE 1-10 0 0% 11-20 0 0% 21-30 3 100% Total 3 100% Conclusion; In reply to this question all the dealers said that their monthly average sale is between 21-30. Q. 9: How much profit you get on the sale of a bike? RESPONSES %AGE 1000-2000 0 0% 2001-3000 3 100% More than 3000 0 0% Total 3 100% Conclusion; All the dealers said that there profit is between 2001-3000 from the sale of each motorbike. Q. 10: What is the behavior of its user about it? RESPONSES %AGE Good 0 0% Very Good 3 100%. Normal 0 0% Total 3 100% Conclusion: All the dealers said that the behavior of customers is very good towards Honda Motorcycle. Q. 11: What step you have taken for its promotion? RESPONSES %AGE Not taking steps for its promotion 0 0% Motivating the people suggestion to the company 3 100% Total 3 100% Conclusion: We are taking too many steps. We are increasing sales promotion effort. We are also increasing the advertisement of Honda Motorcycle. We are also tried to motivate the people to purchase it. We held seminars with the help of company and also use P. R and tell the people its advantage. Conclusion Conclusion. After conducting the research we can say that Honda motorcycle is successful and popular in people because of the following reasons: Spare Parts Availability: The spare parts of Honda motorcycle is easily avilavble in the market. If some fault occurs and due to that fault customers has to replace a particular parts, Which is easily available in the market, so customer has to face no problem. It is a main factor due to which Honda motorcycle is too much popular. Resale Value: The customers are strongly satisfied with the resale value of Honda motorcycle. The user can easily sale it more that half price at which he purchased. Some time the user of Honda Motorcycle sale it greater that price at which they purchased so it is a fact users agree with its resale value. Petrol Average: The petrol average of Honda motorcycle is also very good. In the beginning its average is very good and more than 70 km per litter. After some time its average decrease but not too much. The minimum petrol average of Honda motorcycle is 50 according to our survey. It is a very good petrol average. Service And Maintenance: The mechanics are easily available for the repair of motorcycle and they also trained in their work. So consumers have to  Face no problem of service and maintenance. After Sale Service: The company gives free service after sale of motorcycle. Due to this customers are satisfied with its after sales services. Pick up: The pick up power of Honda Motorcycle is good. The pick up power of other motorcycle is very low as compare to Honda Motorcycle. 4Strokes: This quality of Honda Motorcycle make this product different from others motorcycle. It is only 4 stroke motorcycle. Electric System: The electric system of Honda Motorcycle is also to much affective. Design: The management of Honda motorcycle changes the design of motorcycle at the time. Honda Company introduced or replaced 113 models of motorcycle with in 18 months, other companies are not able to introduce new model so quickly. Due to this factor Honda motorcycle is popular. Others: When we asked questions to the customers about the bike, most people said that it is a balanced bike. They showed satisfaction on the meter performance, shocks reliability and speed. One more factor we felt during our survey is that mostly students and Govt. servant like Honda motorcycle and it is more popular in highly educated person the age group 20-25 years and income Rs3000 to 5000.

Sleep Disorders in College Students | Annotated Bibliography

Sleep Disorders in College Students | Annotated Bibliography Cukrowicz, K.C., Otamendi, A., Pinto, J.V., Bernet, R.A., Krakow, B., Joiner, T.J. (2006). The impact of insomnia and sleep disturbances on depression and suicidality. Dreaming, 16(1), 1-10. The purpose of this study was to investigate the impact of sleep disturbances and insomnia on depression and suicidality in a non-treatment seeking sample of college students. Results indicated that insomnia and nightmares were significant predictors of symptoms of depression, while only nightmares significantly predicated suicidal ideation. Further analysis indicated that participants with high levels of insomnia, nightmares, or both experienced differing levels of depression and suicidal ideation. The discussion elaborates on a number of different treatment implications for the findings of this study. For example, the high correlations between sleep disturbances and depression and suicidality indicates the need for patients and therapists to monitor sleep regularly as a part of the assessment process and treatment plan. In addition, sleep hygiene and daily rhythm monitoring may aid in identifying phases from each of these disorders by identifying issues of sleep (nightmares in part icular) as specific risk factors for depression and suicidal ideation. Koffel, E. (2011). Further validation of the Iowa sleep disturbances inventory. Psychological Assessment,23(3), 587-598. This study wanted to understand whether visual attention impairment contributed to the distraction that is caused by talking on cell phones while driving. The idea is that selective attention causes individuals to only to be able to focus on certain stimuli and ignores others. The fact that talking on the phone requires a certain amount of attention one cannot give their complete attention to driving. In this study, the numbers of participants were not discussed but they were volunteers who were compensated $10 an hour for their time. The studies were done in a simulated laboratory. The study cannot generalize to the population because the participants were not randomly selected. Furthermore, the study did not explain where did they got their volunteers so that is problematic, which may affect the results. This article fits into the research proposal because it explains how driving and talking on the phone can affect attention and memory. This study provided evidence that attention c annot be shared evenly because one stimulus takes more of the attention. Koffel, E., Watson, D. (2009). The two-factor structure of sleep complaints and its relation to depression and anxiety. Journal of Abnormal Psychology 118(1), 183-194. This research examined the effects of cell phone usage on simulated driving. The study examined whether age had an effect on divided attention while driving and using hands free cell phone conversations. The study was conducted using a PatrolSim driving stimulator. The stimulator provided real life traffic situations and conditions. The participants in the study were 20 younger adults were between the ages of 18 to 25 years old. The study also included 20 older adults who were of the average age of 70 years old. The study also included a questionnaire about their health. Each participant conversed on the cell phone while the participants were driving. The sample size should be a little larger because it makes their results more valid and reliable. The results indicated that the distraction of the cell phone while driving equally negatively influenced older and younger adults. Surprisingly, the study showed that the reaction time was the same as the older adults when the younger adult s were on the phone as older adults, reaction time when not conversing on the phone. The research indicated when an individual gaze or stare at an object in the external environment they do not see them when they are engaging in a conversation on the phone because it diverts their attention to internal cognitive framework associated with the phone conversation. MacFarlane, J.G., Wilson, T.L. (2006). A relationship between nightmare context and somatic stimuli in a sleep-disordered population: A preliminary study. Dreaming 16(1), 53-59. This research examined the effects of cell phone usage on simulated driving. The study examined whether age had an effect on divided attention while driving and using hands free cell phone conversations. The study was conducted using a PatrolSim driving stimulator. The stimulator provided real life traffic situations and conditions. The participants in the study were 20 younger adults were between the ages of 18 to 25 years old. The study also included 20 older adults who were of the average age of 70 years old. The study also included a questionnaire about their health. Each participant conversed on the cell phone while the participants were driving. The sample size should be a little larger because it makes their results more valid and reliable. The results indicated that the distraction of the cell phone while driving equally negatively influenced older and younger adults. Surprisingly, the study showed that the reaction time was the same as the older adults when the younger adult s were on the phone as older adults, reaction time when not conversing on the phone. The research indicated when an individual gaze or stare at an object in the external environment they do not see them when they are engaging in a conversation on the phone because it diverts their attention to internal cognitive framework associated with the phone conversation. Murdock, K.K. (2013). Texting while stressed: Implications for students’ burnout, sleep, and well-being. Psychology of Popular Media Culture 2(4), 207-221. This research examined the effects of cell phone usage on simulated driving. The study examined whether age had an effect on divided attention while driving and using hands free cell phone conversations. The study was conducted using a PatrolSim driving stimulator. The stimulator provided real life traffic situations and conditions. The participants in the study were 20 younger adults were between the ages of 18 to 25 years old. The study also included 20 older adults who were of the average age of 70 years old. The study also included a questionnaire about their health. Each participant conversed on the cell phone while the participants were driving. The sample size should be a little larger because it makes their results more valid and reliable. The results indicated that the distraction of the cell phone while driving equally negatively influenced older and younger adults. Surprisingly, the study showed that the reaction time was the same as the older adults when the younger adult s were on the phone as older adults, reaction time when not conversing on the phone. The research indicated when an individual gaze or stare at an object in the external environment they do not see them when they are engaging in a conversation on the phone because it diverts their attention to internal cognitive framework associated with the phone conversation.

Development Changes of Renal Tubules

Development Changes of Renal Tubules Development changes of Renal Tubules from Neonates to Adults for its function Introduction Term infant means a newborn child within 28 days after birth. Nephrone is the functional and structural unit of kidney. Each nephron is made up of narrow tube that specializes in ( renal tubule ) secretion and reabsorption pre-filter unit ( renal corpuscle ). It provides a small solutes and water in tubule structure, renal corpuscle excludes solutes from blood. these renal tubules does not function in adult levels at neonatal period. Because at birth, kidney is immature. It develops with age and reaches to the adult functioning level after some time. This short analytical essay describes about the development of the renal tubules from neonates to adults for its function: that means how the renal tubules develop and adapt to their function with age. 1. Who is Infant? From the Latin meaning of infans or can not tell and say , infant is very young children of a human or animal. If you apply in person, this term is usually considered equal to the child. It may be to learn that human child walks, is used in place long walks . Term infants will be used for infants up to the age of the moon 12 months and one month usually. However, it is possible to define the birth, it varies between 2 years and birth, or between one year. Child for several hours at only very young, several days, or up to a few weeks ago. In medical condition, ( from the Latin, neonatus, newborn ) newborns and infants, in the first 28 days after birth, it means infant, this term applies hypermature Early Childhood, infant, full -term infants . 2. Functions of the kidney Excretion of waste The kidneys excrete the various products of waste by metabolism. These include, ,, nitrogenous wastes called urea from protein catabolism, such as uric acid, such as this from nucleic acid metabolism. The formation of urine, it is the function of the kidney. Accumulation of nitrogenous waste in the urine of birds and some mammals, rely on elaborate countercurrent multiplication system. This requires the nephron function of the independent functions of several . Re- absorption of essential nutrients Glucose plasma levels, re- absorption in the proximal tubule is completely normal. Is reabsorbed in the proximal tubule, amino acids are sodium-dependent transporter . Acid-base homeostasis Maintain the acid-base homeostasis is to maintain the pH value near the organ systems of the two kidneys, lungs, stabilized. Very important role of the two in the maintenance of acid-base balance and kidney : Re- absorption of bicarbonate from the urine, to discharge the hydrogen ions in the urine Regulation of blood pressure Kidney can not be used to directly detect blood, but long term control of blood pressure is dependent on the kidney mainly. The size of, is performed via the maintenance of theextracellular water compartment depends on the plasma sodium concentration this . Hormone secretion And kidney secret type of hormones such as erythropoietin, enzyme renin. ( Low levels of oxygen at the tissue level ) release erythropoietin in response to hypoxia in renal circulation. It is to stimulate the ( production of red blood cells ), red blood cell production in the bone marrow . 3. Nephron Renal corpuscle Configure the Bowmans capsule and glomerulus, renal corpuscle is the commencement of the nephron. It filters the parts of the original nephron. Tubule It is a part of the nephron, including water filtration cylindrical through glomerulus.After through the tubule of the renal tubules, and continues to collect, the duct system that is not part of the nephron is the filtrater. Function of the renal tubules, is listed on the page XX Collecting duct system The first part is a small tube connection system of collecting duct, it provides the flow-through for each distal tubule. Collection of the duct system begins with the renal cortex and medulla to the deep. Urine so that down the collection duct system, passes the gap marrow with a high sodium concentration because the loop of henle is a countercurrent multiplier system. Juxtaglomerular apparatus Angiotensin system production of the enzyme renin involvement and juxtaglomerular apparatus is a specialized area of nephron cause of renin secretion to . 4. Functions of various segments of Renal Tubule The type of renal tubule, and is part of the filtration nephron from the glomerulus. It is composed of the following elements: 1 .proximal convoluted tubule 2. Loop of Henle divided into three: thin descending limb loop thick ascending limb 3. Distal tubule 4.Collecting duct Proximal tubule (PCT) In the first part of the renal tubule, near corpusle kidney, which is lying on the cortex of the kidney. The filtered water from the Bowman capsule enters the proximal tubule. Has a brush border, which has been designed to cubiodal epithelium. It has eosinophilic cytoplasm due to the number of mitochondria . Work of PCT PCT is, H2O If you re- absorb 2/ 3 ( percent 65-80 and Na) or, filtered glucose, and this is, to re- absorb all amino acids Na glucose is re- absorbed by the co-transport of Glu The section, I resorb potassium bicarbonate, calcium phosphate Thin descending loop (TDL) I reabsorb water (H 2 O) passively it is impermeable to sodium (Na) I will allow a hypertonic urine in the TDL, urine is concentrated Thick ascending loop  and, in this part of the loop, CL and K is reabsorbed actively This does not transmit H2O In this section, urine is a low concentration Distal tubule This part of the tubules are lined with a simple cubic epithelium with Musuri-ko edge The re- absorption of sodium chloride actively , This secrete hydrogen ion and ammonium ion . be part of the juxtaglomerular apparatus Collecting duct Is on the CD, and is performed through the cortex to the medulla and leads to renal papilla. The epithelium is different in cubic columnar epithelium with ( almost nipple ). This is the last part of the renal tubule. It has two types of cells . 5. The Renal Function in Neonates Compared with adults, renal function, and is changed newborns. Complete structure in terms of the number of nephrons of 36 weeks, but the baby of the kidney is functionally immature still. Renal function is subject to rapid maturation in postbirth during the first week of both of preterm infants with time. Because I control the balance of water and electrolytes at that time, a small amount, because of the extremely low birth weight infants, and there was especially. Overhydration, dehydration, and the biggest risk for children, contains the electrolyte imbalance . It is possible to maintain a normal state, the homeostasis of the kidney after birth. However, infants early, most can be less, which is to maintain the water balance of the normal electrolyte, or bicarbonate. To maintain homeostasis, the control of renal blood flow and glomerular filtration plays an important role in determining the ability of the kidney. The biggest factor that determines the renal function is probably maturity. Renal formation, up to 34 weeks of pregnancy is not complete. In particular, under the glomerular filtration, and absorption and filtration of the kidney, which has a significant effect on the hormone-sensitive nephron control . 6. Renal Function of the Elderly Including glomerulosclerosis a decrease in size of the kidney, increased vascular changes and arterioles, the type of anatomical defect in the aging kidney, have been identified. Also physical changes, including a decrease in renal blood flow, decreased glomerular filtration rate, tubular framework of the kidney, the shape of the endocrine renal function, are described. From one point of treatment by a physician or disease, clinical outcome of these changes is the ability of the kidney -shaped age to cope with stress. Vigilance and special care is needed when you take care of the elderly . 7. Renal Function in Relation to the age In comparison, the growth and food intake of adults in maintaining the biochemical stable environment, when it is more important for infants than kidneys. Infants, kidneys are developing with the normal function of the ` s properly. However, it is very adaptable to emergency THN in adults. It is not present in urine excrection rhythm birth of a normal adult. These have been developed within a few years. GFR is a baby less than adults. However, the proportion of adult products and to compare, this low GFR is enough to excrete a small amount . 8. Structural changes of Kidney with age The number of structural change takes place in the kidney of aging. Kidney of aging is characterized in that the number of news kidney, vascular sclerosis, hyaline artery disease, hardening of glomerular increases, tissue fibrosis and renal tubules is lost. Pathogenesis of structural changes associated with aging are not fully understood. Both the hemodynamic factors and genetic background, are associated with the development of physical changes associated with age. Structural changes in the aging kidney, is a non-specific, diabetes and be seen in many situations, including high blood pressure, such as a, and, can, is a diagnosis of exclusion is arterionephrosclerosis aging Decline associated with aging, host of the structure and function of the kidney. Might disrupt the assessment of the impact of aging on renal function, appreciation and selection of the population, the problem, methodological, which led to the re-evaluation of recent. Well as a decrease in renal function protected areas, the common denominator of these changes, is the subject of kidney of either excess or defect of constraints and the ability to respond appropriately. These changes, to achieve clinical significance when the residual renal function was challenged by the superposition of acute disease, under the conditions of day-to-day, but there is likely to have a major clinical results. Finally, often amplify these drawbacks whereby, elderly patients should be emphasized may be a change in the aging and addition, can co-morbidities, such as heart disease or high blood pressure, suffer . 9. Functional changes of Kidney with Growth Renal function, started the development of a program ,It continues to evolve in the first year of life Full adult rate. Under this process, the responsible kidney Changes and to provide renal function during childhood, in particular the Characteristics. Human kidney to begin the development in five Started production of urine between the pregnancy and the 10th week 12 weeks of gestation. It was completed in around the 36 week from 35 to newborn long-term kidney formation, but are born with a nephron all of its What is not a case of one of the initial born before, Renal formation is complete. Entire process of fetal kidney The progress to be regulated by many genes have recently been shown For example, as cytokines and growth factors such gene products and, Intrauterine environment itself in a special process known as, Epigenetics. Kidney regulates homeostasis to the basic operation of the two, Glomerular and tubular. It is the work of all neonatal although neonatalkidneys flaws and i s equipped with, Of them to develop a physiological process, is severely limited The response to stress. Infants having a glomerular filtration rate (GFR) Was increased stepwise to achieve, the low and 20 ml/min/1.73 m ², at birth Adult levels at 18 months. Completely new nephron has not been played in childhood, but is available in sizes from increasing, I mature in the workplace. Tubular function and glomeruli, but may mature level Between 12-18 months, kidney child maintaining a low capacity for dealing with residual Susceptible to trauma of childhood .Started developing early, renal function, twisted creature Evolution in the first few years of his life full, to adults Level. Under this process, is responsible for changes giving kidney Kidney Function in the reputation of his childhood and childhood somewhat. But From, the main challenge for developing kidney events of the migration I adjust the uterus to life outside the womb, the homeostasis of the continuous for Organisms c hildhood and growing during childhood are also sought . 10. Developmental changes of Renal Tubules for it`s Function If you have corrected the size of the body, starting in stages it, remains relatively constant 4 of life up to 10 years old, shows the age of 1 year and kidney capacity fully functional, standard of renal function a decline in the use of age-related indicators, the glomerular filtration rate such. Be predicted without knowledge of the exact mechanisms involved Avoid reabsorption and tubular secretion of positive and negative ions in order to provide an opportunity for drug interactions is difficult. Data to support the development changes in the net tubular secretion of several items. For digoxin, clearance of digoxin observed in children during puberty, most of the creatinine clearance is reduced at a rate under consideration in adults, this decrease, and more mature than the age of the annual, and more there is a good correlation. Renal excretion of metabolites and active drug and a very important medicine provides important clinical information definition of the mechanism of renal tubular net . In preterm infants, secretion tubular reabsorption and organic acids certain amino acids, and potassium hydrogen ion is a relatively immature at birth in particular, was increased as a function of postnatal age. As part of the animal and continuous, immature state, on the other hand, the ability of phosphate reabsorption is enhanced when you adapt to their environment. In the case of glucose, under 34 weeks, transport system is relatively mature at the time of the infants so during pregnancy. One, as well as the treatment of pharmacological preterm infants tubular transport amino acids development, potassium, phosphorus, and nutrition, in the evaluation of long-term, you need to consider organic acid, these changes. Adult levels is different from ability and dilution capacity of the urine should be considered. To dilute the ability to be in the ability to take into account the fact that normal adult level three months and level of adult 14th. The ability to excrete water load reached adulthood at the end of January. Inability to concentrate urine at the level of the adult is due to it is impossible to correspond to the ADH The inherited microtubules and a small amount of ureThis article has reviewed the maturation of major renal tubular transport systems. The tubular reabsorption of certain amino acids and the secretion of organic acids, hydrogen ions, and potassium increases as a function of postnatal age, being relatively immature at birth, especially in the preterm infant. In contrast, the ability for phosphate reabsorption is enhanced during the immature state as the developing animal attempts to adapt to its environment. In the case of glucose, the transport system is relatively mature in the term infant and less so in the infant of less than 34 weeks gestation. One should consider these developmental changes in the renal tubular transport of amino acids, potassium, phosphate, and organic acids in the nutritional assessment and pharmacologic treatment of p reterm as well as term infants. References Guyton, Arthur C.; Hall, John E. (2006). Textbook of Medical Physiology. Philadelphia: Elsevier Saunders. P. Maton, Anthea; Jean Hopkins, Charles William McLaughlin, Susan Johnson, Maryanna Quon Warner, David LaHart, Jill D. Wright (1993). Human Biology and Health. Englewood Cliffs, New Jersey, USA: Prentice Hall. Jameson, J. Larry Loscalzo, Joseph (2010) .Harrison`s nephrology and acid base disorders. McGraw- Hill Professional. p.3 Walter F., PhD. Boron. Medical Physiology: A Cellular And Molecular Approaoch. Elsevier/Saunders. P. 743. Developmental changes in renal tubular func [J Adolesc Health. 1994] PubMed NCBI Renal function in the neonate. [J Perinat Neonatal Nurs. 1994] PubMed NCBI (1) Postnatal development of renal function duri [Pediatr Nephrol. 1987] PubMed NCBI Renal physiology. Part II Fluid and electroly [Neonatal Netw. 1995] PubMed NCBI (1) The aging kidney structural changes. [J Nephrol. 2010 Sep-Oct] PubMed NCBI (1) Renal function in the elderly. [Cardiol Clin. 1986] PubMed NCBI (1) Renal function in the elderly. [Cardiol Clin. 1986] PubMed NCBI

The Postal Service Monopoly :: Economy

The Postal Service Monopoly In the United States economy most markets can be classified into four different markets structures. But, each and every market in the United States is completely unique from the others. Generally the best type of market structure for the general public is per- fect competition because it creates the lowest possible price for the public. There are some exceptions were perfect competition isn’t the best choice for the public on account of various reasons. The United States Postal Service is one of them and since the Postal Service is a monopoly, it is its own market. This paper will discuss the budget dilemmas that the postal service has faced for the past twenty years and if it is in the best interest of the economy for the United States Postal Service to continue as a monopoly. The first time there was talk of privatizing the Postal Service was in 1979 when the Postal Service was losing vast amounts of money in the long run. But since the Postal Service is a necessity for America, the government had to subsidize the service in order for it to continue in operation. In 1979 the United States Postal Service had a cash flow of $22.5 Billion and was additionally receiving $176 million from investing(#1, Intro). Even with this added revenue the Postal Service was still greatly under funded on its own (#1, Intro). During this time it was discussed to privatize the postal service and introduce competition because of the extreme losses that the service was experiencing. A positive argument for privatizing the Postal Service was with numerous competitors in the market there would be more efficiency and the public would receive lower prices. But this would also increase the usage of resources, for example airplanes and cars. One of the problems the Post Office had was its receipts from consumer purchases that were submitted the next day after the transaction (#1, i). If the receipts were submitted earlier the postal service would receive more money because they could invest that money sooner (#1, i). Another way the Postal Service could increased

By referring closely to J B Priestley’s account of Bradford, explain :: English Literature

By referring closely to J B Priestley’s account of Bradford, explain what he considers gave the city its particular character at the time he was writing. J.B. Priestley, in his writing about Bradford, believes its character comes from, what might seem like, conflicting ideas. These ideas contribute to what Priestley calls Bradford’s odd quality. The character of Bradford, in 1933, when Priestley was writing, was made up of two extremes, provincialism and that of a cosmopolitan city. Provincialism remained in Bradford, firstly because the railway went to Leeds and not to Bradford and therefore the city didn’t get much new trade, such as any other manufacturing and/or greater educational opportunities. As this was not the case and the railway went to Leeds instead of Bradford, the main job type in Bradford was the woollen industry, as it had already been for generations. All over Bradford there would have been spinning mills where people were employed to work very long and unsociable hours for very little pay. Another reason why provincialism remained in Bradford was because the woollen profession was what the people were used to. For generations in Bradford the woollen trade is what the local residents have been accustomed to and they enjoyed it. In 1930s when I am talking about, the peasants in the outskirts of Bradford would commute into Bradford on the trams. This kind of Bradford (the woollen industry etc.) is all they know and understand about life. This style of living is all that comes naturally to them. I feel that the people who lived and worked here in Bradford became very insular; they did not look beyond their experience. This is what kept provincialism a reality in Bradford. There is a lot more about Bradford that I haven’t already explained, aside from provincialism! A contradicting view of Bradford, to the above, is that the city was very based around cosmopolitan ideas and mindsets. Some people never ventured further than twenty or thirty miles out of Bradford whereas, others would have travelled to, what would seem to regular Bradfordians, the end of the universe, selling and buying woollen produce. Although they had travelled the world, gained more understanding and become more intelligent, when they returned to Market Street, Bradfordians would never have changed as, say Londoners would have. They still remained their same selves. When you met someone from Bradford you would think they had only travelled as far as York or Morecambe, but in actual fact they might have been to By referring closely to J B Priestley’s account of Bradford, explain :: English Literature By referring closely to J B Priestley’s account of Bradford, explain what he considers gave the city its particular character at the time he was writing. J.B. Priestley, in his writing about Bradford, believes its character comes from, what might seem like, conflicting ideas. These ideas contribute to what Priestley calls Bradford’s odd quality. The character of Bradford, in 1933, when Priestley was writing, was made up of two extremes, provincialism and that of a cosmopolitan city. Provincialism remained in Bradford, firstly because the railway went to Leeds and not to Bradford and therefore the city didn’t get much new trade, such as any other manufacturing and/or greater educational opportunities. As this was not the case and the railway went to Leeds instead of Bradford, the main job type in Bradford was the woollen industry, as it had already been for generations. All over Bradford there would have been spinning mills where people were employed to work very long and unsociable hours for very little pay. Another reason why provincialism remained in Bradford was because the woollen profession was what the people were used to. For generations in Bradford the woollen trade is what the local residents have been accustomed to and they enjoyed it. In 1930s when I am talking about, the peasants in the outskirts of Bradford would commute into Bradford on the trams. This kind of Bradford (the woollen industry etc.) is all they know and understand about life. This style of living is all that comes naturally to them. I feel that the people who lived and worked here in Bradford became very insular; they did not look beyond their experience. This is what kept provincialism a reality in Bradford. There is a lot more about Bradford that I haven’t already explained, aside from provincialism! A contradicting view of Bradford, to the above, is that the city was very based around cosmopolitan ideas and mindsets. Some people never ventured further than twenty or thirty miles out of Bradford whereas, others would have travelled to, what would seem to regular Bradfordians, the end of the universe, selling and buying woollen produce. Although they had travelled the world, gained more understanding and become more intelligent, when they returned to Market Street, Bradfordians would never have changed as, say Londoners would have. They still remained their same selves. When you met someone from Bradford you would think they had only travelled as far as York or Morecambe, but in actual fact they might have been to

Globalization’s Side Effects

Globalization’s Side Effects May. 14. 2009 Discussing globalization’s side effects might not be appropriate without determining first what globalization is. Although everyone has his or her own definition and uses the term globalization in his or her own way, globalization can be defined generally as a condition in which cross-border movements of money, goods, thoughts, and even people have become much more available on a large scale. Despite globalization having provided people throughout the world with many benefits, it has caused negative impacts on their countries’ economies as well as serious concerns about their nationalities and identities, which globalization gradually erases. The primary adverse effect of globalization is that it destabilizes the foundation of the developing countries’ economies. After cross-border movements of money and goods had become much faster and easier, many cheap and well-made products have invaded the markets of emerging countries. As a result, many local products almost have disappeared because they simply can not rival the cheap prices and high qualities of foreign products. In Paracho, Mexico, for instance, things are getting worse. A Mexican traditional guitar maker complains that his village has lost its famous craft of building guitars because of the invasion of the cheap and well-made guitars from China (Campbell, 2004). Paracho is not only losing its famous craft, but also losing the smarter and more intelligent workers who are leaving it to seek better job opportunities in the Unite State of America. In fact, hundreds and hundreds of villages and cities, especially in developing countries, are losing their main industries in addition to their traditional crafts and therefore their people emigrate to avoid being jobless. The second adverse effect of globalization is that it is gradually erasing the differences between cultures. Needless to say, a culture is a set of values and assumptions that group of people hold, and what makes the differences between one nation and another is the variety of the differences between these values and these assumptions. People’s thoughts all over the world about what is stylish and fashionable are starting to converge. Today, everyone seems to have the same desire which is buying what the advertisements want them to buy. The more you buy, the more happiness you get (Rifkin, 2003). For some intellectuals, globalization is making people’s desire cheap. It replaces people’s high and noble thoughts such as building their countries and contributing to human development with the culture of consumerism instead. Although many people all over the world acknowledge that globalization has provided them with many benefits, they have a strong feeling that globalization is slowly but surely obliterating their culture and traditional way of living. (The Pew Global Attitude Project). In conclusion, there is no doubt about the benefits that people all over the world gain from globalization. However, it causes developing countries serious problems. People in those countries are not only losing their jobs, but also their identities. They have become consumers of goods that are made in other countries. Globalization indeed is a huge challenge that many societies face: some of them have successfully known how to cope with it, yet many of them, unfortunately, have not, and therefore they have become globalization’s victims

Hamlet Value Of Life Essay Essay

ESSAY: What is the value of a life? Through out the first semester, we read articles and a play that examine how people value the lives of both humans and non-humans. Now it is time for your analysis of what you find to be the essential determining factor(s) when it comes to valuing life. How does society’s view of valuing life differ from you own? Does your view differ from your family’s or your friend’s or school’s? How do you see your critical view changing or remaining constant in your future? In an essay, discuss a critical aspect to how you value life. Use evidence to support your idea. The evidence should be from your personal experience and observations, AND textual evidence from at least one of the readings from your reader and from the play Hamlet. One of the most important features of academic writing is the use of words and ideas from written sources to support the writer’s own points. There are essentially three ways to incorporate words and ideas from sources, as shown below: Direct quotation: Amanda Ripley explains, â€Å"In valuing different lives differently—the first part of the equation—the fund follows common legal practice. Courts always grant money on the basis of a person’s earning power in life† (7). Paraphrase: In â€Å"Roger Ebert: The Essential Man,† Chris Jones describes the unrestrained joy Ebert shows when watching the Spanish-language movie Broken Embraces (1). Summary: In Hamlet, William Shakespeare’s title character broods over the fear of death that prevents people from escaping or confronting painful situations in life. His â€Å"to be, or not to be† soliloquy expresses both a desire for release from suffering or indecision and a dread that whatever follows will be worse than what he already endures. Thinking too much about the unknown consequences of death, Hamlet complains, makes us weak and passive. ESSAY: What is the value of a life? Through out the first semester, we read articles and a play that examine how people value the lives of both humans and non-humans.